New documentary looks back on White Sox rebrand and hip-hop culture - Axios Chicago
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Chance the Rapper Narrates Chicago White Sox Video, Redesigns Hat
Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th
New Chicago White Sox documentary features Comiskey Park's last year - Axios Chicago
Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th
Behind the Scenes of Fitted in Black - Inside the White Sox
Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th
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Rebranding the Chicago White Sox, Vol. 2 - South Side Sox
Chicago White Sox on X: The goal was a rebrand, the outcome was iconic. Fueled by hip-hop, the Sox ball cap is now a staple of music and fashion history. COMING SOON
Behind the Scenes of Fitted in Black - Inside the White Sox
Behind the Scenes of Fitted in Black - Inside the White Sox
Sports - Axios
Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th
Behind the Scenes of Fitted in Black - Inside the White Sox
Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)
