Meet the Knicks team headed to the playoffs: Knicks Gaming, making a mark in NBA 2K League's inaugural season - The Athletic
Checking the Trading Card Markets for the NBA's Biggest Offseason Signings - Boardroom
How the NBA jersey patch became a billboard for advertisers - Marketplace
NBA sponsorship spend tops $1 billion for first time
NBA: Big payoff for a little patch
2011 VSB Media Report by Villanova School of Business - Issuu
The Future Of Jersey Sponsorships Across US Sports Leagues
Sam Bankman-Fried: FTX's Crypto Billionaire Who Wants to Give His Fortune Away - Bloomberg
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano