Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)

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Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports

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Honored to have been a part of this documentary. The Chicago @whitesox had the greatest sports rebrand in history, which was fueled by…

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Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports

Fueled by hip-hop, the Sox ball cap is now a staple of music and fashi