SBJ Marketing: MLB Gathering Intel On Ad Patches

A $17 million annual deal by the Red Sox stokes debate on the value of jersey patches in a market flooded with options

News Archives - Innovative Partnership Group

Facilities: Early data show not only increased MLB attendance with faster games, but improved F&B sales, too

SBJ Marketing: MLB sponsor pitches packaging player rights for first time

SBJ Closing Bell: Oakland A's officially submit relocation application to MLB

Marketing and Sponsorship: Long history of home-plate ad opportunities makes jersey patches just the next layer for MLB sponsors

SBJ Unpacks: MLB jersey ads already patched together for next season

Team USA's Four Home Runs Clinches Spot in Title Game

MLB app updates: Inside the league's emphasis on fan personalization

MLB, GameChanger sign multiyear partnership

Atlanta Braves strike jersey patch partnership with Quikrete